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Poll Results: Price Important, but not the Only Important Issue

by Mary Jo Manzanares on September 29th, 2008

Last month’s poll asking about what is the key consideration when booking a flight showed that while price is important, it is not the all important issue. 

The most important consideration was price – but within a range that also addressed other issues.

In other words, we want a bargain, but we’re not willing to give up everything for the sake of the bargain.

That sounds about right to me!

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POSTED IN: Air Travel, Poll

2 opinions for Poll Results: Price Important, but not the Only Important Issue

  • Beth Whitman
    Sep 29, 2008 at 6:36 pm

    I’ll pay a little more if I can fly on NWA or an affiliate since I have most of my miles with them and have often gotten bumped to First Class.

    Beth

  • Mary Jo Manzanares
    Sep 30, 2008 at 7:18 am

    Award program loyalty can be a big motivator in booking. Many people seem willing to pay a little more for to fly on an airline within the program. What constitutes a “little more” probably varies depending on the person and the itinerary.

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